Applies To: All Little Over 21™ Content, Ambassadors, Collaborators, Employees, and Affiliated Creators

1. Purpose & Scope: This policy guides how Little Over 21™ content is created, published, shared, and represented on any media platform (TikTok, Instagram, YouTube, Live, Paid Promotion, etc.). Its goal is to protect brand integrity, ensure audience trust, and maintain cohesive, compliant messaging across every touchpoint.

In short:
We play smart, honest, and intentional.
Not sloppy. Not confusing. Not exploitative.

2. Brand Identity Standards

Core Messaging: All media must align with the following brand pillars:

• Legacy Over Likes
• Impact Over Influence
• Purpose, Not Performance
• Integrity in Every Interaction

Your content should sound like you and feel like us.

Voice & Tone

When representing Little Over 21™, content must be:
✔ Thoughtful and clear
✔ Human–not salesy
✔ Insightful, not misleading
✔ Respectful and uplifting

Avoid:
✘ Sensationalism
✘ Clickbait
✘ Misrepresentation of facts

3. Content Creation Guidelines

Accuracy: All statements, facts, and claims must be true, verifiable, and transparent.

Attribution: If referencing someone else’s work, always properly credit them.

Disclosures: If the content promotes products, brands, offers, or partnerships, the creator must disclose the nature of the relationship clearly (e.g., “Paid partnership,” “Sponsored,” or “Affiliate link”).

Example: This video includes a paid promotion with Little Over 21™. No fine print. No hiding disclosures in comments.

4. Ambassador & Creator Obligations

Anyone representing Little Over 21™—whether a Legacy Circle member, paid creator, or collaborator—must comply with this policy.

Expectations

✔ Uphold positive conduct
✔ Communicate authentically
✔ Represent the brand responsibly
✔ Follow platform rules + this policy

Restrictions

Content that includes:
🚫 Hate speech
🚫 Harassment
🚫 Harmful or unsafe behavior
🚫 Misleading or deceptive claims
🚫 Unapproved endorsements

will be removed and may lead to revocation of privileges.

5. Content Approval & Publishing

All promotional content — including paid ads, Service Plus forms, branded campaigns, and affiliate promos, must be:

1. Reviewed for policy compliance
2. Aligned with brand messaging
3. Approved by Little Over 21™ leadership before publishing

TikTok Service Plus forms, ad creatives, and landing pages must match the message in the policy and must not make unsubstantiated or exaggerated claims.

6. Social Media Conduct Standards

Respectful Engagement: Respond to audience questions and comments with respect, even in disagreement. No profanity, personal attacks, or inflammatory language.

Crisis Communication: In the event of controversy, sensitive issues, or conflict:

• Pause all scheduled posts
• Escalate immediately to leadership
• Provide only approved responses

7. Data & Privacy Compliance: When collecting user info (e.g., Legacy Circle applications):

• Only collect data required for the purpose
• Explain how it will be used
• Never sell or share personal data without clear consent
• Follow privacy laws and platform requirements

Example language:

We’ll only use your info to review your Legacy Circle application.

8. Paid Promotion & Disclosure: All paid promotional activity must:
✔ Clearly state the nature of the relationship
✔ Follow platform ad policies
✔ Align with brand guidelines
✔ Be pre-approved

Creators must disclose ANY compensation — money, products, perks, or opportunity.

9. Training & Support: All ambassadors and creators will receive:

• A copy of this Media Policy
• Onboarding guidance
• A Content Standards brief
• Updates as policies evolve

10. Enforcement & Accountability: Non-compliance may result in:
⚠ Verbal or written warning
🔒 Loss of publishing privileges
❌ Termination of partnership
📉 Removal from Legacy Circle or campaigns

We protect our brand — and we protect each other.

11. Revisions & Updates: This policy may be updated to reflect best practices, legal requirements, platform updates, or strategic shifts.

Creators will always receive the latest version.

Signature

Little Over 21™ Leadership
(Policy Holder)